Kwemakumi emakore, kushambadzira kunze kwemusha kwave nzvimbo yekutambira vanhu chete vane mabhajeti makuru uye mwedzi yakawanda yekutenga. Kutenga chikwangwani chekushambadzira kwairevawo kutaurirana kwenguva refu, zvibvumirano zvenguva refu uye kushaya kutevedza mashandiro ebhizinesi mune ramangwana.
Nguva iyoyo yapera zviri pamutemo. Nhasi uno, kushambadzira kwedhijitari kunze kwemba (DOOH) kwachinja zvikuru purogiramu. Nekuda kwe automation, kubhidha panguva chaiyo uye data repamusoro revateereri, ma digital screens munyika chaiyo ari kutengwa, kugadziriswa uye kuyerwa zvakafanana neFacebook kana Google Ads. Vashambadziri vava kukwanisa kutanga ma campaigns akavakirwa panzvimbo nenguva, vachigadzirisa zvinhu zvitsva zvichienderana nemamiriro ekunze kana kunyange nguva yezuva.
Kana kambani yako ichida kusiyanisa makambani ayo enhau uye kuwana mukurumbira wakanaka, kusarudza puratifomu yakakodzera kunogara kuri kwakakosha. Tekinoroji yakakodzera ichakubvumidza kuti uvhare musiyano uripo pakati pezvivakwa nekushambadzira kwedhijitari.
Saka, heino rondedzero yesarudzo dzakanakisa dzemakambani ari kutsvaga mapuratifomu eDOOH gore rino, pamwe chete nezvakanakira nezvakaipira zvaunofanira kuziva paunenge uchisarudza sevhisi yakakodzera bhizinesi rako.
AdOmni
Panzvimbo pekuonekwa seDemand-Side Platform yakajairika, nzvimbo yekushambadzira kushambadzira kana kunyange mutengesi wezviziviso zvemabhodhibhodhi, AdOmni inoshanda senzira yekushandisa ichishandisa AI. Yakagadzirirwa kubvisa zvipingamupinyi zvekushambadzira zviziviso, kusanganisira kuvimba nemakambani, zvinodiwa nebhajeti uye mashandiro asina kurongeka.
AdOmni inounza kugona kwedhijitari munzvimbo dzinooneka. Inopawo chikuva chekuzvishandira uye chekutarisira chinobatanidza vashambadziri kune anopfuura miriyoni imwe chete edhijitari skrini dzepamusoro pasi rose.
Chinhu chikuru chayakaita ndechekuti ine nzira dzakawanda. Inobvumira vashambadziri kuti vagadzire DOOH pamwe chete neTV, mavhidhiyo epamhepo uye nharembozha kubva pa "unified interface". Chinhu chikuru pane Jeen AI, injini yekuronga hurongwa hwekushambadzira inotarisira zvese kubva pakusarudza zvinhu kusvika pakutarisa vateereri kusvika pakupa mazano ebhajeti uye kugadzirisa otomatiki.
zvayakanakira:
Kushanda Kwechokwadi KwemaCross-Channel: Zvinobatanidza DOOH ne mobile retargeting uye CTV, zvichikubvumidza kuti utumire kushambadza kwedhijitari kufoni yemumwe munhu, nguva pfupi mushure mekunge vapfuura bhodhi rako rekushambadzira.
Kushanda Nesimba Kunotungamirirwa neAI: Jeen AI inogadzirisa maitiro ekuronga midhiya, ichideredza zvakanyanya nguva dzekugadzirira mushandirapamwe uye ichigadzirisa kugoverwa kwebhajeti.
Hapana Chipingamupinyi Chekupinda: Kugadzirira kwekuzvishandira kunobvisa nguva refu yekuronga uye mari shoma yekushandisa, zvichiita kuti ive nyore kusvika kune maSMB.
Kukura Kwazvo: Kuwana ipapo ipapo skrini dzepamusoro dzinopfuura miriyoni imwe pasi rose.
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Sarudzo Dzishoma Dzekuchinjika: Nekuti yakagadzirirwa zvese zvemadhijitari anoshanda zvakanyanya, ane mapurogiramu epurogiramu, makambani anotaridzika kunge ekare, anotora mabhodhibhodhi asingachinji zvachose anofanira kutsvaga kumwe.
Vadivelu Comedy Vistar Media
Vistar Media ndeimwe yemakambani ekutanga eDOOH. Kana kambani yako ichitsvaga nyanzvi inoshanda zvakanaka ine hukama hwakasimba nemidziyo, Vistar inyanzvi huru. Vakagadzira ecosystem yakakura inosanganisira DSP yemhando yebhizinesi, puratifomu yekupa zvinhu uye software yedhijitari yakatsaurirwa.
Vista inyanzvi pakutsvaga ruzivo rwakavakirwa panzvimbo. Vanogadzira ruzivo rwenzvimbo kuti vaongorore mafambiro anoita vatengi mukati mezuva, zvichibvumira mabhizinesi kuti akwidze mitengo pazviratidziro munzvimbo dzine vanhu vavanoda kuti vafambire mberi.
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Nzvimbo Yeindasitiri Yakadzama: Senyanzvi yeDOOH yakatsaurirwa, hukama hwavo hwakananga nevaridzi venhau hunovimbisa kuti zvinhu zviri mudura remabhuku zvakagadzikana.
Advanced Geospatial Analytics: Hunhu hwakanaka mukuongorora maitiro ekufamba kwevatengi kuti vanzwisise nzira dzekushambadzira dzinoenderana nenzvimbo.
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Siloed Channel Ecosystem: Nekuti Vistar yainyanya kutarisa panhau dzekunze kwenyika, kutarisira nzira dzisiri dzeDOOH dzakadai sesocial media kana mavhidhiyo epamhepo kunoda mapuratifomu akasiyana.
Zvakaoma kune vanotanga: Puratifomu iyi yakavakirwa zvakanyanya pamaitiro ekare ekutenga mapurogiramu enhau ayo anogona kunzwika akaoma zvakanyanya kune zvikwata zvidiki, zvisiri zvemabhizinesi.
Iyo Yekutengeserana Dhesiki
Kune mabhizinesi makuru nemakambani ane mabhizinesi ari kutonga mabhajeti makuru enhau, Trade Desk ndiyo nzira yakanakisisa yekubatanidza mabhizinesi ese. Panzvimbo pekushanda senyanzvi, TTD ipuratifomu yakazvimirira yedivi rekutsvaga ruzivo inobata DOOH sechikamu chemusanganiswa mukuru wezvinhu zvepasi rose zvinosanganisira internet yese yakavhurika.
NeTTD, DOOH iri pedyo nechiratidziro chekombuta yako, odhiyo yefoni, uye macampaign eTV akabatana, ichishandisa data rakabatana kudzora mafrequency epasi rose uye kusvika kwese.
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Kutenga Kwakabatana Pasirose: Kunobvumira zvikwata zvekushambadzira pasi rose kutarisira mamiriyoni emadhora mukushandisa kuburikidza neDOOH uye nzira dzewebhu mudhibhodhi rimwe chete.
Kubatanidzwa kweData reVatambi Vekutanga: Puratifomu yeCRM nekutarisira data yakanyatsogadzirwa, inosanganisirwa kuti itarisire vateereri vepamusoro.
Kusasarura pamusika: Sepuratifomu yakazvimirira isina zvinhu zvenhau, maalgorithm avo ekugadzirisa anoramba asina kwaakarerekera zvachose.
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Mari Ishoma Yekushandisa Zvakanyanya: Dhipatimendi rekutengeserana chishandiso chebhizinesi chete, chinoda zvisungo zvakakura zvekushandisa pakushambadzira kwemwedzi wega wega izvo zvinozoderedza mitengo yemakambani makuru nemakambani ari pakati nepakati.
Haina hunyanzvi hweDoOH: Nekuti inobata DOOH seimwe dhijitari, haina zvimwe zvinhu zvine chekuita nenzvimbo chaiyo zvinowanikwa mumasisitimu ekushanda akatsaurirwa, asiri epamba.
Hivestack
Hivestack inyanzvi yepasi rose yeDOOH inoshanda nemapurogiramu inozivikanwa nekuvapo kwayo kwakasimba muNorth America, Europe neAsia-Pacific. Yakatengwa nePerio, Hivestack inonyanya kutarisa pakutenga nekutengesa mapurogiramu enhau, zvichipa huwandu hwakazara hwevanoshambadza nevaridzi vemascreen.
Hivestack inovimba zvakanyanya nezvinonyanya kukonzera vateereri, zvichiita kuti mabrandi atenge nguva yekushandisa nharembozha zvichienderana nemamiriro edata aripo panguva chaiyo sekufamba kwemusika wemari, mamiriro ekunze uye huwandu hwevanhu.
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Kusvika Kwakanaka Kwenyika Dzepasi Pose: Sarudzo yepamusoro yemakambani epasi rose anoita mishandirapamwe yeDOOH yakawiriraniswa mumakondinendi akasiyana-siyana.
Zvishandiso Zvinoshandura Zvinhu: Zvakasimba zvikuru pakugadzira mitemo yakaoma ye "Kana-izvi-ndizvo-izvo" yekutumira zviziviso zvichibva pamashoko ekunze.
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Kuzviparadzanisa Nevamwe: Kufanana neVistar, Hivestack inoshanda muOOH vacuum, zvichireva kuti otomatiki yekushambadza yemuchina wemagetsi inogumira zvikuru pasina kubatanidzwa nemaoko.
Kuomarara kweInterface: Dashboard inonyanya kushandisa tekinoroji yekushambadzira, zvichiita kuti isakodzere mabrandi ari kutsvaga ruzivo rwekuvhura nekukurumidza.
pfupiso
Pakupedzisira, nzvimbo yedhijitari yekubuda kunze kwemba haisisiri kungoonekwa chete, asi ndeyekutsanangura, kumhanya uye mashandiro epakati penzira. Sarudza puratifomu inobvisa kupokana kwakanyanya kubva mukushanda kwezuva nezuva. Kune mapuratifomu akawanda akasiyana saka ita shuwa kuti watarisa wongororo usati wasarudza sarudzo chaiyo.
