Ko te momotuhi te patu ngaro o ia hoahoa nui.
He nui te āwangawanga o ngā kaihoahoa mō ngā tae, ngā whakaahua, ngā tahora… Heoi, ko tētahi mea e ngaro pinepine ana i a rātou ko te mea ka taea te whakapai, te whakakore rānei i tō hoahoa — arā, te momotuhi.
Anei te pono:
He mana tō te momotuhi pai ki te whakamīharo i tētahi hoahoa kua pai kē. Mā te momotuhi kino ka taea te whakakino i tētahi hoahoa i roto i ngā hēkona noa iho ahakoa he tino ataahua te toenga.
Ko te wāhi tino kitea pea tēnei ko ngā uhi pukapuka . Mā te momotuhi pai ka hoatu ki te kaipānui ngā mōhiotanga katoa e hiahiatia ana e rātou i mua i te panuitanga o te taitara.
Anei ngā mea kei roto:
- He aha te Hiranga o te Momotuhi i tō Whakaaro
- Te Mana o te Momotuhi Uhi Pukapuka
- Ngā Hapa Tātuhi Noa Hei Ārai
- Me pēhea te whakapai ake i tō kēmu momotuhi
He aha te Hiranga o te Momotuhi i tō Whakaaro
Ehara i te mea ko te whiriwhiri i tētahi momotuhi ataahua anake te kaupapa o te momotuhi.
He whakawhitiwhiti kōrero te momotuhi. He āhua motuhake tō ia momotuhi. Ka whakarerekē te whakatau i te mokowā reta i te wairua o te kaipānui. Ka pā te hierarki ki ngā mea e kitea tuatahitia ana e te tangata.
Whakaarohia...
Ahakoa kei te mātaki koe i tētahi pānui kiriata, i tētahi pukapuka maheni, i tētahi o ngā uhi maha rānei kei runga i ō whata, ko te momotuhi te mea nui rawa atu. Mā te momotuhi uhi pukapuka ka kitea te reo i mua i te pānui i tētahi kupu. Mā te momotuhi uhi pukapuka ka hokona tō kōrero i te kimo tuatahi o te kanohi.
E toru ngā mahi a te momotuhi pai:
- Ka waihanga i te pānga kare ā-roto tonu
- Ka ārahi i te kanohi mā roto i te hoahoa
- Ka hanga i te whakawhirinaki me te pono
Kāore i te pai tētahi o ēnei? Kāore i pai tō hoahoa.
Kāore ngā tau e teka. I kitea i roto i ngā rangahau e 57% o te hunga e hoko pukapuka ana i runga i ō rātou uhi anake. He mea nui te momotuhi i roto i taua hoko.
Tino mohoao, tika?
Te Mana o te Momotuhi Uhi Pukapuka
Ko te momotuhi o te uhi pukapuka te wāhi e tino kitea ai te mahi toi.
Hekona. Koinā anake te mea hei hopu i te aro o te kaipānui. I runga i a Amazon, ka puta tō uhi hei pikitia iti i runga i te waea a te tangata. Ki te kore e taea te pānui i tō taitara i taua rahi, kua ngaro te hoko i mua i te tīmatanga.
Koinei te mahi nui a te momotuhi.
Anei ngā mahi a te momotuhi kaha mō te uhi pukapuka:
- Ka taea te pānui i te taitara i te rahi iti
- Tohu tonu i te momo
- Ka waihanga i tētahi wairua, i tētahi reo rānei
- Wehewehea te pukapuka mai i ngā uhi katoa o te whārangi
Whakaarohia he uhi pukapuka whakahihiri. He momotuhi matotoru, matotoru, he sans-serif kua whakapotohia. He koki mārō. He rerekētanga tino nui. He mea whakahihiri i mua i te pānui i te whakarāpopototanga.
Whakaarohia he uhi o tētahi pukapuka aroha. Ngā momotuhi o te tuhinga. Ngā reta pīrori. He papamuri tae mahana kei muri i te tuhinga. He nui ngā kōrero a te momotuhi mō tāu e pānui nei.
Ki te hē te momotuhi, ka hē rawa te tuku tohu.
E whakaatu ana ngā tatauranga mai i ngā kaihokohoko nui, e 28% te nui ake o te kitea o ngā uhi e ahu whakamua ana i te momotuhi i roto i ngā hua rapu, ki te whakaritea ki ērā he tuhinga kei roto, he whakaahua whakararuraru. He painga nui tēnā mō tētahi mea kāore he utu tāpiri hei whakatika.
Ngā Hapa Tātuhi Noa Hei Ārai
Ahakoa ngā kaihoahoa mohio ka hē tonu ina tae ki te momotuhi.
Koinei ngā hapa e kitea pinepinetia ana i roto i ngā mahi uhi:
He maha rawa ngā momotuhi
Ko te hapa tuatahi tēnei. Whakamahia kia rua noa ngā momotuhi. Kia toru mēnā kei te akiaki koe. Kia mōhio ki tāu e mahi ana. Ki te nui atu i te toru, ka pōrearea tō hoahoa.
He haruru ia momotuhi tāpiri. Ka akiakihia te kaipānui e ia momotuhi tāpiri kia nui ake te mahi. Ina me nui ake te mahi a te kaipānui, ka panuku atu rātou.
He rereke te rereke
Ki te whakaurua te taitara ki roto i te papamuri, e kore tetahi e pānui.
Kāore e taea te whiriwhiri i te rerekētanga. Me tū pakari ngā taitara. Me mārama te pānui i ngā ingoa o ngā kaituhi. Ki te hiahia tetahi ki te titiro whakamuri ki tōna mata hei pānui, kua rahua te hoahoa… ahakoa te āhua "toi".
Te wareware i te Aromatawai
He mārama te raupapa pānui o ia uhi pai:
- Ko te taitara
- Te ingoa o te kaituhi
- Te kupu whakatairanga, te taitara rānei
- Ngā tohu, ngā tautoko rānei
Ki te kore he wāhi e anga atu ai te kanohi, ka ngaro te hoahoa. Mā te kaupapa whakarōpū ka whakatika i tēnā.
Te Whakamahi i ngā Tohu Momo Hē
He aha koe ka whakamahi ai i te momotuhi pūrākau putiputi mō te pukapuka whakamataku? He momotuhi grunge pakari rānei mō te pukapuka tunu kai?
Ka tukuna he tohu rerekē ki tō kaipānui mēnā kāore i te ōrite ngā momotuhi, ā, ka hē te whakaputa i ō tuhinga. Me whakaata te hono i ngā momo momotuhi ki tō momo momotuhi. Ae.
Kerning Kino
Ko te kerning e pā ana ki te mokowā i waenganui i ngā reta. Ka taea e te kerning ngoikore te whakakino i tētahi hoahoa tohunga i roto i ngā hēkona.
Whakatikatika ā-ringa. Kāore rawa ngā taunoa i roto i ngā pūmanawa e tika, inā koa i ngā rahi whānui.
Me pēhea te whakapai ake i tō kēmu momotuhi
Kua rite koe ki te whakamahi i tō momotuhi?
Whāia ēnei kaupae, ā, ka kite tonu koe i te whakapainga o ō hoahoa.
Akohia ngā Mea Hokohoko Pai rawa atu
Haere ki Amazon ka tirohia ngā pukapuka tekau pai rawa atu mō te momo pukapuka e hoahoa ana koe. He aha ngā momotuhi e whakamahia ana e rātou? He aha te rahi? He aha te taumaha?
He take tō ngā tikanga o ngā momo momo. E tono ana ngā kaipānui i ēnei. Whakakorea i raro i tō tūponotanga.
Whakamātauria i te Rahi o te Karakōnui
Whakaitihia tō hoahoa ki te 100 pika te whānui. Kei te mārama tonu te taitara? Kei te mārama tonu te kaupapa o te pukapuka?
Ki te kore, hoki ki te papa tuhi.
Ko te whakamātautau i ngā whakaahua iti te mea tino pai rawa atu ka taea e koe te mahi hei kaihoahoa uhi. Ki te ātaahua te āhua o te iti, ka ātaahua hoki te āhua o te nui.
Tāruahia ngā Momotuhi me te Whakaaroaro
Ko ngā huinga momotuhi pai rawa atu ka taea te whakarapopoto ki tētahi ture māmā – Kotahi te momotuhi whakaatu mō tō taitara, kotahi te momotuhi ma mō ngā mea katoa.
He serif me te kore-serif. He āhua tawhito. He reka te tuhituhi i konatunatua ki te momotuhi āhuahanga māmā mō te aroha. Ko te tuhinga mātotoru poto me te mata tuhinga noa e karanga ana i ngā kōrero whakahihiri.
He torutoru tohutohu mō te takirua:
- Kaua rawa e honoa ngā momotuhi tuhinga e rua
- Kaua e honoa ngā momotuhi he āhua ōrite rawa
- Tātaitia te wairua o ngā momotuhi e rua ki te pūrākau
Whakamahia te Mokowā Ma
Ka patua te hoahoa e te momo raruraru.
Kaua e whakararuraru i ō reta. Me waiho he mokowā ki te taha o tō taitara. Me waiho he mokowā mā hei kōrero.
Koinei tētahi o ngā mahi hē a ngā uhi pukapuka tauhou. Ka tāpirihia e rātou ngā mea katoa ki runga i te uhi, kāore he wāhi manawa i waenganui i a rātou. He māmā noa iho te āhua o te momotuhi uhi pukapuka ngaio. He māmā noa iho? He nui te wāhi mā.
Hokohoko ki ngā Momotuhi Pai
He pai ngā momotuhi kore utu mō te whakaharatau.
Ae, ki te mea kei te mahi koe i ngā kaupapa tūturu, whakamahia ngā momotuhi ataahua i hangaia e ngā tohunga mai i ngā wāhi pēnei i a Adobe Fonts, MyFonts rānei, mai i ngā kaihoahoa momotuhi takitahi rānei. He tino rerekē te rerekētanga.
Whakakotahitia Katoa
Ko te momotuhi te taputapu hoahoa pai rawa atu, ā, kāore i te tino whakamahia… Ko te momotuhi uhi pukapuka te mea nui.
Hei whakarāpopototanga tere i ngā kōrero matua:
- Ka whakawhitiwhiti kōrero te momotuhi pai i mua i te pānuitanga o tētahi kupu
- Ka taea e te momotuhi ngoikore te whakangaro i te hoahoa tino ataahua
- Āta karohia te maha rawa o ngā momotuhi, te rerekētanga kino, me te ngoikore o te hierarki
- Whakamātauria te hoahoa i te rahi iti o te whakaahua
- Tātaitia ō whiringa momo ki te momo
Akohia ēnei mātāpono, ā, ka tiaho ō hoahoa mō ngā take tika. Kaua e aro ki ēnei, ā, ka noho hei mahi koretake noa iho ngā mahi nunui.
Ehara te momotuhi i te whakapaipai. Ko te momotuhi he hoahoa.
