It doesn’t necessarily take a car nut to stop and stare at a cool vintage car. In fact, it can easily become an instant conversation-starter; a timeless way to break the ice. This attraction to the classics is exactly what watchmaker Willer Chronometers is going for.

Inspired by old-school sportscars and the Mile Miglia open-road motorsport races, these timepieces look like they were made during a time when exhaust emissions and high gas prices were issues for future generations to worry about.

Willer Watches

At its core, this watch is a revamped Seiko NH35 with automotive decals. There are design patterns on the dial which look like brake distance traces and a red area on the lower right which mimics the area on the speedometer you should never—at least, in crowded areas— bring the needle to. The shell is car-inspired as well; with the outer rim of the case looking like a tire wheel and the setting dial on the side resembling a tire rim.

Willer Watches

What will really get people to notice that this piece is sportscar-inspired are the Italian leather straps which have the red and black colors of a typical speedster car. It’s a subtle design choice, but one which makes a big difference when it comes to aesthetics. Additional features include a green lume, which provides illumination in low light areas, volume indexes styles in a retro font, and a butterfly clasp.

Willer Watches

It seems folks really dig this old-time aesthetic, as the WIller watches have already exceeded their Kickstarter goal of $23,140. As of writing, the project currently has funding of $55,652 with well over a month to go in the campaign. You can find out more on this timeless timepiece over on the Willer Kickstarter page.


Carlos wrestles gators, and by gators, we mean words. He also loves good design, good books, and good coffee.