Love it or hate it, McDonalds food is here to stay. While little can be done to ween people off of the iconic convenience food, simple ways of re-thinking existing design elements in the McDonalds ecosystem can have a dramatic domino effect worldwide—15% of the total weight of a McDonalds order is packaging alone. Take for example this ingenious redesign of the Big Mac packaging by industrial design student Rob Bye. Currently, when a Big Mac meal is ordered the customer receives a paper bag, a Big Mac box, a french fly sleeve, napkins, a paper cup, a lid, and a straw. Removing a single one of those elements could have a dramatic impact worldwide with not only a reduction in potential litter, but also through the reduction of various shipping and manufacturing costs to the environment. In his project, Bye not only seeks to remove these wasteful elements, but also provides an improved ‘on-the-go’ experience for McDonalds customers.
Rethinking McDonalds+Package Design
Be sure to check out the rest of Rob’s work over at his site.
(Images via Rob Bye)