With the average individual expected to move nearly a dozen times over the course of their life, you would think that somebody might have figured out by now how to make the moving experience slightly easier – yet many still suffer from the experience of awkwardly hauling their sofas and tables up and down stairwells, around corners and through doorways.

Among others who think that people are doing this wrong is former Apple design and manufacturing engineer Brad Sewell – and he’s on a mission to ensure that people forego the large and awkward living room centerpieces in favor of his more streamlined designs that not only look cool and can pack in the back of a Mini – but also feature low shipping costs, fast shipping times and durable materials.

Designed to complement any space, style and time with clean lines and classic proportions, Sewell’s new company Campaign – which launched this week – designs and fabricates clever furniture designs that are made up of few components and are designed to be assembled in less than three minutes without the need for tools (sorry Ikea).


Instead, the trick lies in the clever interlocking powder-coated, laser-cut steel frame designs developed by Sewell. As for material choices, the recyclable steel is sourced from California while the sustainable wood comes from the Mid-West, and natural fabric from around the globe. All of the pieces are assembled at Campaign’s Emeryville, California, factory.




Although the concept of flat-pack furniture has been around for decades, Sewell has further optimized the concept by ensuring that all of the boxes are capable of fitting into an average-sized car trunk and can be shipped standard by both FedEx and UPS. Ultimately, in Sewell’s world, moving furniture in and out of a home should be no more or less difficult than carrying an iMac box.

Currently, Campaign is busy producing armchairs ($495), a loveseats ($745), and three-seat sofas ($995), which can be pre-ordered starting this week and will be shipping for free starting in November of 2015.

Find out more by heading over to Campaign.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.