When it comes to NFL commercials, one only needs to be pointed to a long-running list of legendary Super Bowl ads to be reminded of how much money is spent on campaigns. To help kick off the new season, Honda has paid $5 million USD to air a total of 8 minutes of their new ad during tonight’s Monday Night Football game – and it’s surely one of the best ads in memory for those who appreciate engineering and manufacturing.

The ad, titled “Paper”, was constructed from thousands of hand-sketched paper illustrations that were then used to create a stop-motion animation. Over a series of segments, the ad tells the history of Honda and the work that their engineers have done over the decades, starting with references to founder Soichiro Honda’s use of a radio generator to power his wife’s bike to more recent work such as the ASIMO By Honda robot. Along the way, we get a glimpse of design and engineering history that certainly hasn’t been told like this before:

Those in advertising take note: if you want my attention, watch that ad a few dozen times.

Of course, no video made from over 3,000 hand drawn images that spans six decades of history would be complete without an equally mind-blowing “Making Of” video:

Author

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.