If you were asked to present a sketch for a new product design concept in the next ten minutes, there’s a good chance you would probably reach for a pen and paper versus your tablet or computer peripheral device. Why?

While there has never been a better time to sketch and work digitally , the need to connect to more analog tools will rarely…if ever, go away.

The sensation of putting a freshly-sharpened lead point to a freshly-opened sketchbook or the combined stroke and smell of an alcohol-based marker are experiences that no digital interface can replicate…at least yet.

In ‘Made You Look,’ a new documentary from UK-based Look and Yes Media, the filmmakers explore why more artists and makers are turning back to analog tools in the digital era.


Sure, an artist could create large artworks or design new typefaces in Adobe Illustrator, but what is lost in the process? How does it affect the final outcome? In most cases, isn’t the process just as important (if not more) than the final product itself?

While the film tends to lean heavily towards the graphic arts industry, the underlying theme explored is relevant for all designers and ‘those who make’: where do analog tools fit in our digital-making world?

From Look and Yes:

“Made You Look is a documentary about the UK DIY graphic arts scene of the 21st century. Via candid interviews with top British creatives, publishers and agency owners we explore the fact that more people than ever seem to be turning to analogue means of creating things, even though we are living at the height of the digital era.”

The documentary is set to be screened at an upcoming UK-based arts festival and will be released worldwide in 2015.

(workspace image credit: Inspirational Geek)


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.