The news centered around Apple design icon Jony Ive departing the Cupertino-based tech giant to form a new design studio with fellow industrial designer Marc Newson has hit the mainstream. While it makes sense for somebody to want to shift gears after nearly three decades with the same company, we now have further insight into what might have been the deciding factor for this prolific departure.
According to recent reports from both Bloomberg and The Wall Street Journal, Ive’s official departure isn’t as sudden as previously thought: it’s been years in the making and, among other factors, is due to CEO Tim Cook’s growing disinterest in product design as a core business driver.
According to Bloomberg, after the (somewhat rocky) launch of the Apple Watch in 2015,
Worth noting is that in recent years,
According to the WSJ report, Cook, who is known to be focused on the operations side of the business, began to show little interest in the product development process as technological leaps slowed and instead shifted his focus to other areas of business growth. Compared to Steve Jobs, who regularly lunched with
While the unfolding story surrounding Apple and the departure of one of the most well-known industrial designers of our time is sure to get interesting, you shouldn’t necessarily be feeling bad for
Feature image via Hodinkee