Since raising nearly $300K from backers on Kickstarter in 2016, documentary filmmaker Gary Hustwit has been hard at work putting the finishing touches on Rams — the first feature documentary film covering the life and philosophies of design icon Dieter Rams.

Hustwit, who same may know as the force behind the Helvetica, Objectified, and Urbanized design documentaries, was granted unprecedented and exclusive access to Rams for several weeks in his home and studio. The result is what is sure to be the most in-depth look at how Dieter developed his Ten Principles for Good Design and paved the way for designers and companies that praise the ‘less is more’ spirit.

As Hustwit buttons last minute details in preparation for a launch this year, he’s managed to piece together three great teasers that should help tide you over until then:

Rams is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter’s philosophy is about more than just design, it’s about a way to live,” explains Hustwit. “It’s about getting rid of distractions and visual clutter, and just living with what you need.”

For those who didn’t get behind the Kickstarter backing wagon to catch an early screening, expect a wider digital release sometime later this year.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.