You’d have to squeeze your eye muscles but think about it…

Adobe announced their latest AI-driven software. This is the software revealed earlier this year too Ooo’s and Ahh’s at Adobe MAX as Project Gemini. Now, Adobe Fresco

YouTube video

It’s all 2D, and while we’re seeing generative design take off in product dev apps, their approach to material interaction, medium mimicry and real-world outcome (end-product) seems to me to be somewhat unique.

Even more, I think it interesting to see how this could affect the way 3D software developers think about design software. Or, how Adobe considers the applications of this for 3D?

In some regard, it kind of gives Adobe a leg up. Ever thought Adobe could create the 3D product dev software to rival all others?


Josh is founder and editor at, founder at Aimsift Inc., and co-founder of EvD Media. He is involved in engineering, design, visualization, the technology making it happen, and the content developed around it. He is a SolidWorks Certified Professional and excels at falling awkwardly.