Executing successful marketing plans and campaigns is not always a breeze. There are lots of marketing ideas that don’t flourish and rather become a big failure for the company. At times, you can’t even identify what kinds of strategies you should utilize to ensure that you can raise your company’s brand awareness.
But fortunately, even sometimes, it may seem like you are walking with a blind eye. There are still some effective promotional strategies that can have a big impact on you. Giving out promotional items to your customers is definitely it!
Promotional items or often referred to as souvenirs and merchandise, are promotional media that are used to introduce a company so that the general public can recognize it easily. Personalized printed products can produce a lot of impressions and leads and thus will have a great return on investment. The following are some of the items that are often used as promotional media, which you can definitely use as an idea for your promotional items.
Umbrella
Umbrellas are one of the most sought-after promotional media for companies, especially if the company is based in a wet country. Giving out an umbrella in these countries is really great. Because it will be so useful, and when people keep using it, it will help your company to be “seen” by more people.
But worry not, umbrellas are not always useful as a protector from raindrops; umbrellas can also be used to protect your customers from sunburn.
Tumblers
Tumblers are also very useful promotional items you can give your customers. Tumblers are a logical choice for advertising when you consider that they are one of the most adaptable drinking containers.
Giving out tumblers also means that you pay attention to the environment because you urge people to bring their own water instead of purchasing one at the conventional store. You can complete the tumblers with your logo and include a special quote that urges people to drink water regularly. Everyone will definitely love receiving them!
Wine Glasses
Over the past few years, the popularity of wine has increased among many people. Thus, giving out wine glasses can be a fancy promotional gift for your customers, especially at this time of the year, when Christmas and new year celebrations are getting nearer. Giving out wine glasses can be the perfect addition to complete the special occasion!
Designing a wine glass may not be as easy because wine glass values simplicity and elegance. Adding too much of a design to your wine glass can instead ruin it completely and make it look cheap. Thus you have to find a unique approach to using wine glasses to advertise your brand.
Coffee Mugs
Coffee is enormously popular! This is why there are chain coffee shops in every shopping center, even around the area! But though there are many coffee shops around, sometimes homemade coffee which we brew by ourselves can be much more special and delicious. Most can’t even start their day without a proper morning coffee supply!
This coffee mug is also an excellent marketing tool that you can utilize! Even better if the cup is made of a remarkable, high-quality, and long-lasting material. You can utilize the current popularity of coffee as a beverage to your marketing benefit.
Water Bottles
Water is an essential mineral that our body needs on an hourly basis. If we don’t have sufficient water, it is very easy for our bodies to get dehydrated. Thus, water bottles are the perfect promotional tools you can utilize, especially if you are attending an event or bazaar.
Giving out water bottles can be catchy for people who feel thirsty due to the event. Thus they will definitely accept your offer and get exposed to the brand! You can also customize the label of the bottle with your own logo and design. To ensure that these promotional items won’t be a hassle for the environment, you can opt to have an aluminum bottle instead of the plastic one. Check out https://www.myownwater.com/aluminum-water-bottles to get a free quote!
Water bottles are excellent, durable, and useful for carrying liquids other than water. This is definitely a great marketing tool for your company.
Reusable Bag
Nowadays, many countries have started banning single-use plastic, and using reusable bags is the key to being more eco-friendly. Thus, giving out reusable bags free of charge for your customers can really help them bring all of their purchases without worry anymore.
The types of bags that are quite widely used as promotional media are generally made of paper or furring fabric, because they will be cheaper to utilize. As for the design of the logo image or even the writing is often adjusted to the advertisement or promotion you want to convey.