Organic searches account for 51% of your website’s traffic, and the only way to get more search engine hits is to improve your SEO (site engine optimization). By creating an SEO website, you will see more conversions as new customers find your products and services.
If you are struggling to get new users to your site, then your SEO is not working as it should. Luckily, there are many options to fix your SEO.
Read this guide to increase your search page ranking by creating a small business SEO plan.
Creating a Proficient Website
Whether you have a website or need to create one from scratch, your first SEO strategy should be to make it proficient. Start by focusing on the user experience by fixing technical problems, including:
- Slow Page Loading
- Duplicate Content
- Confusing Menus
- Broken Links
Search engines will grade your pages by crawling them to determine their efficiency. Higher scores mean that search engines see your site as a trustworthy site for users to gain information.
In addition, make crawling easier by adding proper metadata, tags, headers, and sub-headers. You can also learn how to rank for featured snippets, which will place your site at the top of search engine result pages.
Using a Blog to Drive Traffic
A blog is essential for your search engine optimization since this is where most of your content will be. Articles use keywords and interesting topics for your site to appear on search page results. And they get users to click on your site, leading to curiosity about your products and services.
Keyword research helps you find popular phrases and questions asked by your audience. Be sure to locate phrases that have low competition with high/moderate search volumes.
Optimizing for Your Area
A local SEO strategy helps target the right customers for your small business. Use specific keywords that include your city or county along with niche-specific phrases to help the right people find your site.
One of the most common phrases for local search results is “near me,” so this term (along with the topic and location) can be added to your blog and content to drive traffic to your site.
Optimizing for your area makes it easier to rank since you do not need to compete with national or global websites. Therefore, be as area-specific as possible, including your blog topics.
Adding a Business Profile
One of the last SEO tips to follow is to create a business profile on search engines like Google. This offers legitimacy to your site and makes it searchable for users who rely on specific directories. It also provides a quick snapshot of your business hours, contact information, and a link to your website.
Your company’s SEO plan is never finished. Return to your website and profile for regular updates and improvements to stay on top of your SEO.
Getting Started with Your Small Business SEO
A small business SEO strategy takes time, so do not get overwhelmed or try to do it all at once. Start small by slowly improving your website and adding articles. Remember that you can get help from an SEO company to provide articles and backlinks for your site.
Check out our Resource Section for more small business tips.