Who's In Charge of The SolidWorks Real Logo? | SolidWorks 3D CAD Technology Design Blog

Who’s In Charge of The SolidWorks Real Logo?

Published

on March 5, 2008

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That crazy orange SolidWorks Real logo is at it again and I don’t think I’ll be able to sleep till I find some answers.

If you get the SolidWorks Express Newsletter, it probably popped up in your inbox yesterday around 9:58 a.m. when your at the peak of efficiency. They have a nice photo of some windmills and something about the environment. But what interested me is that little orange real logo.

Who’s in charge of putting that thing there? How many locations do they try? why orange? Yes, these are the things that matter.

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Viewing 13 Comments

Matt Lombard 7 months ago 1 point
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C'mon, you're not fooling us, photoshop dude. We all know that the SW marketing people were tragically born without the "sense of humor" gene They are incapable of putting together an image like that. Plus, aren't they female, and they'd probably consider this vulgar and sexist, not to mention belittling of those who seek silicone enhancement of their self-esteem. "Real" udders are tres gauche.

Personally, I had to mop up a bit of ice tea I sprayed on the keyboard and monitor through my nose when I saw it.

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http://www.dezignstuff.com/blog

Charles 7 months ago 1 point
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Heh. Excellent.

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Jason Raak 7 months ago 1 point
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I love it! This has moved up the big board of my favorite pictures. And then to follow it up with Matt's comment has made my day. Happy milking, err I mean mopping Matt and thanks for the pic Josh. That's awesome!

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http://www.rocksolidperspective.com

Gabi 7 months ago 1 point
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Matt,

I am female and I didn't find it any of those things you are talking about... It's just a cow... OK, the location of the logo is kind of cute, but better on a cow than on a bull... Hmmm... If it had been a bull and the logo had been placed more or less "there", would the male population consider it sexist and vulgar? Would a few guys feel that it's an attack to their self esteem? That they are being, well, "belittled"? "Less than", even? ;-) OK, I'm still operating on high levels of caffeine...

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Ben 7 months ago 1 point
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That is udderly ridiculous....(Sound bad joke drum beat here) Great work!!!!!

Ben

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http://www.SolidMentor.com

Josh 7 months ago 1 point
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yeah, this was definitely not meant to be offensive. I was going to use a photo of sea otters, but a good sea otter photo is hard to come by.

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Al Dean 7 months ago 1 point
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Look at Inventor's Packaging

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Rod Uding 7 months ago 1 point
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Your killing me Josh, the chuckles won't stop and I will probably have weird dreams about this tonight.

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http://Barry-Wehmiller.com

Mike Volpe 7 months ago 1 point
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As the former Director of Marketing Operations at SolidWorks, now you can see why I left the company. It is this careless miss-treatment of our bovine citizens and blatant disregard for decent logo standards that cause me to have a mental breakdown and have to leave the company. What's next? A black and white cow colored box? A "real" logo brand for cows on the SolidWorks ranch in Concord, MA? Only serving milk at SolidWorks World? When does it stop???

- Mike Volpe (seriously, I really used to work in SolidWorks Marketing)

PS - The folks are SolidWorks are cool and we still love each other. I went to a startup after 4 wonderful years at SolidWorks and I miss the people there still.

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http://Blog.HubSpot.com

Laura Kozikowski 7 months ago 1 point
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Josh - this is hysterical - I love it! Maybe you should apply for a job on the SolidWorks Marketing team?!

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Jon Doe 6 months ago 1 point
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Very interesting, my company works with SolidWorks parent - developer of CATIA V5. Believe me, it's also frustrating working with a company that owns 2 MCAD brands that compete directly against each other.
All joking aside though, SolidWorks is a great 3D solid modeling kernal - I don't care what anyone says. I've spent years doing competitive analysis of high end PLM. My experience has shown that even though SW is a great product desing tool for the mass market, eventually you "hit a wall" and need a process-centric design tool like CATIA. Believe me, if Boeing can develop planes with it - you can make what ever it is you need to as well.

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Josh 6 months ago 1 point
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Yep sir, Catia is pretty good stuff. I think if what your designing demands some higher end surfacing its good to look at and compare. V6 stuff is going to be interesting for sure.

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Jon Doe 6 months ago 1 point
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It's always good to compare, especially with the price tags of this stuff. I'm not sure what you have on your radar Josh, you seem pretty plugged in to what's out there. Catia emerged from the aerospace industry where there was a need to represent complex mathmatical surfaces. On the V6 note, there are two things - Version 6 which won't be released for several years and a new V6 designation for an all online product set. For all you SolidWorks users out there, there is a really cool new brand from Dassalut called 3DVIA that, among other things, easily facilitates the creation of technical documentation. Google it and find the website if that is part of your job, there are free downloads to play with (if you can get it to work!) I'm going to end this blog before I start sounding like a corporate marketing goon!

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