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This little orange square is raising all sorts of mean looks and a hefty lawsuit from AutoDesk to Dassault Systemes SolidWorks along with a list of other alleged misdeed.
Ralph Grabowski brings up the lawsuit (pdf) filed on September 19th that slaps it’s own lovemark, so to speak, across the cheek of Dassault Systemes SolidWorks for use of DWG in domain names, programs and marketing material and using similar marketing graphics.
The users? who cares.
The CAD users are dumb and are swayed easily. apparently. That’s part of what I get out of this. If this were the other way around and SolidWorks were suing AutoDesk, I’d think it pretty lame because 1) that DWG name/extension, while common, is used all over, which is a good thing that doesn’t need to be tied to a brand. 2) It would be about time for a new and better marketing campaign, especially since the competition has already spent the money on theirs.
It seems to me that AutoDesk is going to loose more money pursuing this than anything it could gain. It’s lost the battle with the Open Design Alliance for rights to the .DWG name…. I’ve officially bored myself. On to cooler things.
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