We’ve seen Coca-Cola’s efforts to be a more sustainable company range from various material usage changes to even designing an upcycling kit for discarded plastic bottles.
While any effort is a step forward, perhaps they should take a look at designer Ryan Harc’s concept for a new Coca-Cola can: it uses 3D texture rather than paint to communicate the branding in an effort to reduce the air and water pollution that occurs during the coloring process:
From Ryan Harc:
- A convex logo substitutes colorfully sprayed can
- Naked can help to reduce air and water pollution occurred in its coloring process
- Reduces energy and effort to separate toxic color paint from aluminum in recycling process
- Huge amount of energy and paint required to manufacture colored cans will be saved
- Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface
via Ryan Harc
