NEW YORK – Just in time for the world premiere of Sharknado 2: The Second One, Syfy and Philips, the global leader in lighting, today announced the first ever television content-focused immersive lighting experience with the pairing of the Syfy Sync second screen app and the Philips Hue connected lighting system for the home.

Fans who pair the Syfy Sync app for iPhone and iPad and Philips Hue bulbs while watching Sharknado and Sharknado 2 on Wednesday, July 30 (at 7PM and 9PM EST, respectively) will be treated to a specially designed “light track” – a visual soundtrack – that adds a heightened layer to the movie-watching experience in addition to the existing content and social experience Syfy Sync provides. However, fans of Syfy and Hue can get warmed up starting today as the app works immediately with the original Sharknado, available on a variety of platforms.

via Phillips

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Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.