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Process: Industrial Design Student Rob Bye Ingeniously Redesigns McDonalds Packaging

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Love it or hate it, McDonalds food is here to stay. While little can be done to ween people off of the iconic convenience food, simple ways of re-thinking existing design elements in the McDonalds ecosystem can have a dramatic domino effect worldwide—15% of the total weight of a McDonalds order is packaging alone. Take for example this ingenious redesign of the Big Mac packaging by industrial design student Rob Bye. Currently, when a Big Mac meal is ordered the customer receives a paper bag, a Big Mac box, a french fly sleeve, napkins, a paper cup, a lid, and a straw. Removing a single one of those elements could have a dramatic impact worldwide with not only a reduction in potential litter, but also through the reduction of various shipping and manufacturing costs to the environment. In his project, Bye not only seeks to remove these wasteful elements, but also provides an improved ‘on-the-go’ experience for McDonalds customers.

Rethinking McDonalds+Package Design

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Be sure to check out the rest of Rob’s work over at his site.

(Images via Rob Bye)

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About simon

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.

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