I originally titled this “How SolidWorks Viral Marketing Ideas Could be Funnier”, but from a marketing standpoint, being funny is only part of the mix. To truly be effective you need to convince me of something.
Ever wonder why companies like SolidWorks run silly videos that have an old Japanese guy saying “kickass”? It’s all part of an evil viral marketing plan. SmallBusinessHub.com has 3 Examples of B2B Marketing Viral Videos and SolidWorks is on the list.
Make me laugh, make me buy
I actually think the SolidWorks video would have been funnier if the computer was a small child or very large burly man that smashes Torimoto at the end. Or, if Torimoto got really, really hacked off and tried to smash the computer but gets zapped, slips and falls into a pit of old drafters being whipped. Or, if that robot he makes attacks his face. Yeah, slap stick humor adds to the effect, but convince me it solves my problem. It does well at that. I can do a lot more with SolidWorks than with paper.
More Exposure
I definitely agree with Mike that SolidWorks needs to put this kind of stuff on YouTube with link ups to the SolidWorks site to increase exposure. Example below – I can embed the last video he posted, which is the funniest of all three. The guy gets so frustrated…then wham! Take a look below. Even more exposure could be gained by using sites like Flickr to post Origami and SolidWorks robot created by users. Just throwing it out there.
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SolidSmack is a very small behemoth of an online community about 3D CAD, technology, design, robots, and ninjas… Ok, maybe not ninjas so much, but those guys are COOL so there just might be something about some dang ninjas.
{ 9 comments }
Oh the irony. Sorry, but your embedded video comes up with a dead-link Red X.
Oh the irony. Sorry, but your embedded video comes up with a dead-link Red X.
Ah, yeah. Nice broken (embedded) link. Why don’t you just get a job at a marketing firm? That seems to be your only real interest. Or try giving away more crap to get people to come to your site. I’m surprised you don’t have any flashing advertisements for adjustable rate mortgages here, you disappoint me. If you really need attention that badly, how about becoming a 3rd grade teacher?
Anyway, “cute” is only cute for so long, and then only if you’re 15. Move along, kid.
JG
The video works for me….:) Maybe there’s something wrong with the other people.
JG, hi. I appreciate your candor.
– I like marketing and am interested in it. Particularly in the possibilities it holds of engaging the mind to new ideas.
– I would give away more things, if I could get more things people would find useful.
– I’m working on the advertisement.
– 2nd-3rd grade was my favorite. I would enjoy teaching young minds.
– I’m glad you think I’m cute. you may enjoy this also. CuteOverload.com is one of the top blogs on the web.
I’m curious, if you ascribe to the ideas of Ayn Rand and Atlas Shrugged why would you have a problem with what I enjoy doing?
Thanks for the comment. The video seems to be working now.
Still a red X, I guess it must be some plug-in type problem that my work computer won’t allow me to see. Sorry, I wasn’t meaning to be sour, just found it amusing.
Charles, no problem, no sourness taken.
I’ll look into the red X issue. thanks.
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