80 3

Can you even imagine what you get when you have three young girls and Brett Doar (of OK Go fame) spending two weeks with a crew creating a Rube Goldberg machine made completely out of toys, putting it to music with a rewrite of the Beastie Boys’ Girls? Only the most awesome video in the history of girls and engineering. GoldieBlox, makers of engineering toys for girls, has the coolest toys bar none to help girls explore the art of making, inventing, tinkering and engineering. The toys and stories are top notch, but a video they just launched puts the icing on the frilly pink cake… then kicks it over, triggers a rocket and launches GoldieBlox into the hearts of girls around the world.

From the site:

we might have recruited three young girls and that guy who made OK Go’s famous Rube Goldberg machine to turn an average home into a massive, magical contraption.

And we might have made it entirely out of toys.

And we might have rewritten the Beastie Boys’ “Girls” to be about girl power.

And we might have recorded an 8-year-old girl rapping it.

And by “might,” we mean we did.

Sabrina, Raven, Reese, and Brett built an incredible machine, far beyond our highest expectations. We think it’s a perfect encapsulation of the potential of every little girl, with a nice splash of the organized chaos that is the trademark of any good invention. Watch it again and check out the story behind the video, including exclusive behind-the-scenes footage.

I was an backer of the GoldieBlox Kickstarter campaign and was really excited to get the first toy into the hands of my girl. She loved it (just as much as the boys actually) and continues to tinker with it. This video honestly brought tears to my eyes. So good.

Filed under: CULTURE

  • chris whitman

    This is so full of awesome!

  • Adam

    Couldn’t agree more!

  • Jack Shepard

    I am friends with one of the founders. Great to see this commercial! epic win for ladies.