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A CEO, a Professor Emeritus, and Marine Explorer Walk Into a Bar…

Published
by
Josh
on October 10, 2007
in Noteworthy
.

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solidworks world 2008

What do these three have in common? They are all keynote speakers at SolidWorks World 2008.

  • Jeff Ray is the CEO of SolidWorks who went to Texas A&M.
  • Dr. Don Norman is the Professor who has a Lifetime achievement award.
  • Dr. Bob Ballard is the Marine Explorer who designed the submersible camera.

The keynote is usually a foundational element of a conference. Something you plan the rest of the conference around with the big announcements and special guests. I haven’t heard these guys speak… they sound interesting, but I have to agree with Matt Lombard in that I would like to see some speakers that sound more groundbreaking. Not they would not give addresses that are, I just find myself desiring to see a little more. Like Matt says, maybe the Tesla guys. Heck, even the Google team or Michael Arrington or David ten Have to talk on innovation.

Who knows who SolidWorks asked, but I’m sure these guys will have insightful things to say despite what their background is, how emotional they get about design, or what position they are in. I’m sure it will be an honor for them to speak to you all.

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Viewing 3 Comments

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    It seems our culture is going through a period of oooooohhhh yeah, I gotta have it so bad, I'll spend $600 dollars for one of the first (iPhones), though even I would consider them foolish to do so. As a an industrial designer who appreciates the wisdom of Frank Lloyd Wright ("form and function should be joined as one") and from Pablo Picasso, "Art washes away from the soul the dust of everyday life" I would say to the engineers out there run with it, as there has never been such an opportunity in history for engineers and designers to mutually encroach on each others domains thanks to SolidWorks. If I were you (engineer), I would sit back and reflect on the opportunity being pressed forward to you and hear the man out. You might, at some point just embed a sensitivity about that next rocket engine you design that somehow might just invoke the same reaction to your company customers: ooooooohhhh yeah, I gotta have it so bad . . .
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    Hey Mike, I totally agree with you. I hate crappy lookin' stuff. I have an engineering degree, but I love the design more. Speaking of Picasso, my favorite quote of his is “Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun.” If you apply that to engineering, some turn a beautiful product into a chunk of scrap metal, some turn a chunk of scrap metal into a beautiful product. I'm looking forward to the profs presentation the most and I'm hoping something will snap in anyone who is just engineering for engineering sake.
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    I just hope all of you that go to the SolidWorks event write about it, so I can hear all the news good and bad. Being retired and hadicapped keeps me home a lot. I do get out and promote SolidWorks when ever I can to the schools and as a volunteer promotor of the CAD Academy. Go take a look:
    http://www.thecadacademy.com/

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