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Multi-Touch for Product Configuration. BMW Revs it Up.

by Josh on December 2, 2008 · View Comments

Finally, I mean FINALLY were seeing some development come out with those fancy Microsoft Surface multi-touch displays and BMW is the company making it cool to have multiple appendages.

The ‘BMW Product Navigator’ allows those in the mood for a BMW to select options, colors, see video of their configurations and save it to USB to take home and show the kids after their racquetball lessons. Time for a test drive.

Hmmm. Product configuration done with a multi-touch input device. Interesting, don’t ya think?Schmeer Schmeer video after the break.

Via Engadget

{ 8 comments }

Rod_Uding December 3, 2008 at 7:44 am

Technology and playtoy's for the upper crust, but none for me :(

Heinz Nachtigall December 4, 2008 at 8:21 am

OMG – what a giant waste of potential – there are so many other much more useful and meaningful applications….

Josh M December 4, 2008 at 8:52 am

EXACTLY what I was thinking. The one edifying aspect of this is the whole interactive/adpative (albeit preprogrammed) aspect of configuring products via a multi-touch device. Just wait though Heinz, once this hits the mass markets… even better interface tech.

Heinz Nachtigall December 4, 2008 at 9:21 am

OMG – what a giant waste of potential – there are so many other much more useful and meaningful applications….

Josh M December 4, 2008 at 9:52 am

EXACTLY what I was thinking. The one edifying aspect of this is the whole interactive/adpative (albeit preprogrammed) aspect of configuring products via a multi-touch device. Just wait though Heinz, once this hits the mass markets… even better interface tech.

Heinz Nachtigall December 4, 2008 at 2:21 pm

OMG – what a giant waste of potential – there are so many other much more useful and meaningful applications….

Josh M December 4, 2008 at 2:52 pm

EXACTLY what I was thinking. The one edifying aspect of this is the whole interactive/adpative (albeit preprogrammed) aspect of configuring products via a multi-touch device. Just wait though Heinz, once this hits the mass markets… even better interface tech.

BMW 3 July 22, 2010 at 3:56 am

Is that the MSFT coffee table? I've heard little to nothing of that thing lately.

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